The human immune system has been the center of discussion for individuals and industries across the globe for the past two years. As the narrative surrounding health continues to mutate, consumers are actively discovering the role of nutrition in supporting the human immune system. This has led consumers to opt for food and beverage choices which boost immunity. The strong growth in sales of orange juice at the start of the pandemic was indicative of the growing demand for Vitamin C more than orange juice itself.
Health Benefits of Lycopene:
“The pandemic has accelerated demand for immunity boosting products and ingredients. 75% of consumers are now seeking out healthier foods and beverages.”
Michael Hughes, Director of Insights at FMCG Gurus -Forbes
Immunity, as a nutrient value proposition in foods, can be delivered in a variety of ways to consumers. Some products tout prebiotics and probiotics as ingredients to strengthen immune systems via a healthy gut microbiome. For example, Kellogg’s Simply Fuel Peanut Butter Honey Almond Protein Balls contain 9g of protein and one billion probiotics per serving to deliver lasting energy and a satisfying taste.
Immunity became a part of the branding for Regrained, a company producing Honey Cinnamon SuperGrain + Immunity Bars, which is made with turmeric and Manuka honey, two ingredients that are well-known as immunity boosters in various cultures and regions of the world.
