FMCG Distributor in the UAE

FSL’s fast-moving consumer goods (FMCG) division manages the marketing and distribution of international FMCG brands across the retail and e-commerce sectors in the Middle East.

As one of the leading FMCG distributors in the Middle East, we have built long-term partnerships with suppliers and key retail partners worldwide. Our extensive network enables us to achieve maximum market penetration and exposure for brands that wish to enter and flourish in the fast-growing markets of the Gulf region.

Our FMCG product distribution channels include hypermarkets, supermarkets, groceries, convenience stores and other food service businesses across the GCC area.

FSL is also the trusted FMCG distributor in the UAE for prepackaged food products from established and emerging brands across the world.

Please contact us us to discuss your FMCG brand distribution requirements.

Brands & Products We Offer

We are known as one of the established FMCG suppliers in the UAE of the following brands and products:

SAFCOL Canned Seafood

With over 70 years of experience, the South Australian Fishermen’s Co-Operative Limited (SAFCOL) is one of the world’s largest suppliers of fresh, packaged and frozen seafood.

Koka Noodles

Koka Noodles is an internationally recognised brand of instant noodles that combine consumer convenience with a delicious and tantalising Asian taste profile.

Sanwa Noodles

The Sanwa brand has been delighting instant noodle lovers across the globe since its inception in 1986.