BADAM MILK – A NOSTALGIC EXPERIENCE
Badam Milk is a traditional south Asian beverage made with milk, fresh almond paste and spiced with cardamom and saffron to create a rich and aromatic experience.
The beverage is a favorite amongst both adults and children and besides being very healthy is also traditionally had on wedding nights to spice up relationships!
Of the 57 million people who make up the GCC, one quarter of them are Indian, Pakistani, Nepali and Bangladeshi expats who yearn for the recipes they grew up with at home. These 14 million South Asians would be a clear target group for such a nostalgic product experience. However, GCC Arabs have often shown a keen fondness for spiced Indian taste profiles such as Karak Chai and this beverage is likely to tantalize the taste buds of Arab consumers seeking new flavor experiences as well.
Please contact us to learn more about our recipe and formulation for this innovative and delicious product which can be offered in both dairy and plant-based variants.
*Reference: “Badam” is the word for Almond in Hindi and Urdu.