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TOP 5 FLAVOURS FOR CARBONATED DRINKS THIS SUMMER

The Middle Eastern markets have emerged as a key area for hydration-focused beverages due to the hot climate, a thriving sports industry, and the rise of “boosted beverage consumers”. These consumers who are seeking healthier and experimental non-alcoholic drinks, prefer beverages with low to no sugar, high protein, plant-based ingredients, eco-friendly packaging and added electrolytes.

Predominantly under 40 and living in emerging markets such as Saudi Arabia, Vietnam, Nigeria, Thailand, Pakistan and India, these consumers are driving the evolution of the beverage industry in emerging markets. Manufacturers should look into catering to these demands by offering enticing flavours and functional ingredients to gain a strong local foothold. This trend is pushing beverage innovation in the region, highlighting new flavour formats and functional ingredients which promote health, diversity and well-being.

Recently, Sprite introduced a new limited-edition soft drink for the season: Sprite Chill. This new flavour features a cherry-lime addition with cooling agents designed to provide a uniquely elevated and multidimensional sensory experience. The cooling sensation intensifies with each sip, using technology similar to that found in confectionery and baking. According to Coca-Cola, Sprite Chill is “one of the first sparkling soft drinks” to offer a cooling sensation without a mint flavour. “Consumers today are looking for multisensory beverage experiences, so we saw a unique opportunity to elevate the crisp, refreshing taste Sprite fans expect with a first-of-its-kind cooling sensation,” said Felicity Boucetla, senior director of product development for sparkling flavours. 1

 

1 Source: https://www.foodandwine.com/sprite-chill-zero-sugar-cherry-lime-flavor-8637417

 

New Flavours of Carbonated Drink & Beverages – Middle East and Global Launches

 

For a refreshing summer, FSL along with their long term partner, Aromatech unveil some enjoyable flavour drinks that are energising and offering health benefits to consumers. Some of these flavours include Strawberry Mojito, Peach and Grapefruit, Blueberry Mint and Honey, Melon and Ginger and Cherry Lime.

Nutrient-rich ingredients:

Using fresh fruits, herbs, and natural sweeteners, these drinks are packed with vitamins, minerals, and antioxidants necessary for maintaining overall health.

Hydration:

Staying hydrated is crucial for maintaining optimal health, especially during warm months when the risk of dehydration increases.

Digestive benefits:

Ingredients such as ginger have notable digestive benefits, stimulating digestion, increasing metabolism and aiding in the body’s natural detoxification processes.

Low sugar content:

Using natural sweeteners such as honey or monk fruit concentrates allows control over the sugar content and glycemic index of the drink, which is important for those looking to manage their sugar intake and maintain a balanced diet.

 

These flavour options are perfect for quenching thirst, especially in the summer season. They are new, trending and feature nature-identical flavours. From nutrient-rich ingredients and hydration to digestive benefits and low sugar content, each drink offers more than just quenching thirst – they serve as a pathway to better health and enjoyment.

Whether manufacturers are looking to make beverages flavourful and functional, FSL’s global team of flavour experts is uniquely skilled at leveraging and customising our best-in-class library of a variety of flavours to develop the right solution for your product. To discover more, reach out to us at flavors@foodspecialities.com.

 

 

TOP 5 FLAVOURS FOR CARBONATED DRINKS THIS SUMMER: