Potato chips have been a favourite snack for consumers around the world for decades. Over the years, the taste trends in potato chips have evolved, with new flavours and taste profiles emerging to cater to the changing preferences of consumers. It has been interesting to also see this category shaking things up with the release of new formats, flavours and proteins. The demand for flavoured potato chips, such as sour cream and onion, barbecue, honey and nacho cheese, is on the rise due to their growing popularity among consumers.
In other countries, new flavours have been created for chip enthusiasts who crave a taste of home without leaving their locales. Lay’s recent collection, Flavour That Hits Home, is inspired by four different regions of the United States. The four flavours include Lay’s BLT Sandwich, Lay’s Crispy Taco, Lay’s Fried Pickles with Ranch and Lay’s Kettle-Cooked Lime & Cracked Pepper.
