Non-Alcoholic Beverages in Middle East
Non-alcoholic beverages such as malt beverages and mocktails are growing in popularity in the Middle East with the products also available at petrol stations for those who are looking for a refreshing twist while on-the-go.
As travel restrictions ease out globally, we have witnessed significant growth in the tourism sector across the region which has contributed to a rise in the demand for flavoured non-alcoholic drinks primarily due to the evocative and unique flavour profiles these beverages offer.
The increasing number of Horeca establishments and restaurants which are now offering non-alcoholic drinks and mocktails is also driving the growth in the market. According to market research conducted by 6Wresearch, consumption and sales of non-alcoholic drinks such as malt drinks and mocktails, is projected to gain traction in the upcoming six years contributed by the rising growth of the youth population that have an urge to explore flavoured non-alcoholic drinks where malt beverages are the most preferred.