TRENDING: THE GROWTH OF FUNCTIONAL JUICES
The functional beverages sector has been growing exponentially, driven by a global shift towards healthier living and an emphasis on self-care. This growth is fueled by both younger generations (Millennials and Gen Z) and older generations. Therefore, it’s crucial for beverage manufacturers to pay attention to this trend, particularly with a socially engaged youth leveraging all social media tools, making products go viral.
As manufacturers start to tap into this trend they introduce innovative products with trendy ingredients that offer health and wellness benefits. Functional juice drinks go beyond taste appeal by incorporating superfoods and antioxidants, creating a blend of flavour, vibrant colour, and multifunctional health benefits. These juices not only tantalise the taste buds but also contribute to wellness and vitality, making them a perfect choice for consumers seeking both nutrition and taste.
Functional Juices in the Global Market
FSL, along with our long-term partners Austria Juice, explores how manufacturers can build on this lucrative trend. FSL-Austria Juice introduces “Water + Juice + Function” to meet the growing consumer demand. These offerings provide significant benefits to manufacturers like:
- Juice content: 50%
- No added sugar
- Total sugar content: less than 5g/100ml
- No CO2
Decoded below are three offerings highlighting the potential health-related claims and how manufacturers in the region can effectively communicate these benefits:
Mild Multivitamin
With just 500ml, you can meet your recommended daily allowance of vitamins A, C, E, D, B1, B2, B3, B5, B6, B7, B9, and B12.
Fruity Recharge
A refreshing combination of orange, apple, grape, lime, acerola, and lemon, enhanced with vitamins and magnesium. Perfect for a mineral recharge after sporting activities.
Red Fruits
A delicious red fruit nectar enriched with raspberry, strawberry, and banana puree, supplemented with vitamins C and D and iron. Ideal for a cognitive boost to enhance learning capacity.
To know more about the functional juice trends and discover how manufacturers can innovate and thrive in this exciting market, feel free to write to us at j&b@foodspecialities.com.
