TRENDING: HIGH-PROTEIN JUICES

As consumers become more health conscious, they are increasingly scrutinizing the nutritional labels of products to seek the right nutrients for a balanced and healthy diet.

A recent study by Censuswide (an independent market research consultancy) found that 95% of UAE residents have become more proactive in protecting their health since the pandemic began, and 70% now feel more in control of their health. As a result, the demand for healthy food & beverage products continues to grow and dominate as the key trend in our industry.

One fast-evolving trend that can be observed is the demand for products high in protein. Proteins contain essential amino acids which help support muscle growth, repair cells and maintain living tissue. As people engage in healthier lifestyles, they are also exercising more, making them realize the need for more proteins in their diet. However, it’s not always easy to get enough protein through regular meals and snacks and many protein sources such as meat and dairy also contain high levels of saturated fats and cholesterol. Juices are already perceived as healthy beverages and fortifying them with proteins offers a compound benefit.

This is where the innovation opportunity for a high-protein juice comes in – a convenient, delicious and nutritious way to support one’s health and fitness goals without consuming any cholesterol-based fats.

High-Protein Juices are an innovation concept from FSL developed as nutrient-dense beverages that provide the body with the right amount of protein required for a healthy diet. The proteins in the juice also reduce the sugar uptake or glycemic-index (GI) of the beverage, thus reducing the blood-glucose and insulin response. This is beneficial not just for younger generations who are
physically active and need to support their muscle growth on-the-go, but also for older consumers who require proteins to maintain living tissue and may struggle to get enough protein through their regular diets.

Key Advantages of High Protein Juices:

1) Convenience: It’s easy to take with you on-the-go, making it a perfect post-workout drink to help muscles recover and rebuild after exercise. HighProtein Juice is also a great option for people who need a quick protein boost throughout the day, but don’t have time to prepare protein-rich meals and snacks.

2) Supports Weight Management: Protein-rich juices tend to be less calorie-dense than other sources of protein such as meat and dairy which contain cholesterol and saturated fats.

3) Versatility: We can develop a wide variety of high-protein juice flavours, so it’s easy to find one that fits different consumers taste preferences. High-protein juices can be made with whey proteins and with plant-based proteins, which are a great option for people who follow a vegetarian or vegan diet or who may have intolerance to dairy products.

High-Protein Juices present a lucrative opportunity for brands to build deeper loyalty with a fast-growing segment of health-conscious consumers, thereby improving their image on the shelves as a progressive and innovative company which understands the needs of consumers