As consumers become more health conscious, they are increasingly scrutinizing the nutritional labels of products to seek the right nutrients for a balanced and healthy diet.
A recent study by Censuswide (an independent market research consultancy) found that 95% of UAE residents have become more proactive in protecting their health since the pandemic began, and 70% now feel more in control of their health. As a result, the demand for healthy food & beverage products continues to grow and dominate as the key trend in our industry.
One fast-evolving trend that can be observed is the demand for products high in protein. Proteins contain essential amino acids which help support muscle growth, repair cells and maintain living tissue. As people engage in healthier lifestyles, they are also exercising more, making them realize the need for more proteins in their diet. However, it’s not always easy to get enough protein through regular meals and snacks and many protein sources such as meat and dairy also contain high levels of saturated fats and cholesterol. Juices are already perceived as healthy beverages and fortifying them with proteins offers a compound benefit.
This is where the innovation opportunity for a high-protein juice comes in – a convenient, delicious and nutritious way to support one’s health and fitness goals without consuming any cholesterol-based fats.