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SUSTAINED CONSUMER DEMAND FOR FUNCTIONAL DRINKS

In recent years, a profound shift towards health & well-being has ignited an unprecedented demand for functional beverages.

Fueled by fast-paced lifestyles and a heightened awareness of nutrition and self-care, consumers are drawn to the tangible health benefits offered by these beverages. Projections indicate that the MEA Functional Beverages Market is poised to grow from USD 8.22 billion in 2023 to USD 10.08 billion by 2028, boasting a CAGR of 4.17% during the forecast period (2023-2028).1

Amid health concerns like obesity and diabetes, the allure of functional & easy-toconsume drinks has become irresistible. The Organic Trade Association underscores the rising health consciousness among GCC consumers, notably in the United Arab Emirates, where a 40% obesity rate in 2022 has spurred transformative initiatives and government efforts, such as sugar taxes, which are reshaping public health landscapes and propelling a shift towards healthier choices. Levies on sodas and sugary drinks, coupled with the growing prevalence of obesity, are fueling a surging demand for organic, sugar-free functional beverages in the region.

It’s also key to note that sports beverages in the region are gaining traction among athletes and the health-conscious millennial generation. Fueled by high purchasing power, a commitment to health and aggressive marketing initiatives, these beverages are positioned as more than refreshments—they are portrayed as elixirs that energize the mind, rejuvenate the body and enhance performance.

Source 1:
https://www.mordorintelligence.com/industry-reports/middle-east-and-africa-functionalbeverage-market

 

OTHER KEY GROWTH FACTORS

Paradigm Shift in Dietary Habits: Globally, individuals are embracing nutrient-enriched foods and beverages to fortify their bodies against modern life’s challenges. The rising prevalence of lactose intolerance is steering demand for lactose-free functional beverages sourced and manufactured from plants, notably in Saudi Arabia, where one in three people is reported to be lactose intolerant.2

Innovation in MEA Functional Beverages Market: The functional beverage market in the Middle East and Africa is undergoing transformative growth. New flavour formulations, reduced sugar and innovative ingredients like botanicals and herbs are reshaping the industry landscape. The integration of functional drinks into daily routines is emerging as a simple and effective strategy to elevate essential nutrient intake amid increasing health consciousness.

HOW CAN MANUFACTURERS INTRODUCE FUNCTIONAL DRINKS

Aiding manufacturers to capitalize on this demand, FSL provides a wholesome range of functional beverage solutions which are designed to provide additional health and diet benefits. FSL’s offerings go beyond mere refreshment, delivering added energy, essential vitamins, proteins, and mental enhancement. These drinks can also help consumers improve focus, reduce stress and even promote better sleep – thereby providing holistic wellness benefits as well.

Source 2:
The article published by the National Centre For Biotechnology Information in June 2022, on “Awareness of Lactose Intolerance Disorder in Saudi Arabia Population,”

 

Positioning for Every Palette:

Juice & beverage manufacturers can develop a product lineup with FSL’s Functional Beverage Solutions range that caters to various consumer needs. Whether it’s detox and relaxation, mood and concentration-boosting, or invigorating and immunity-enhancing, our functional drinks offer the ideal choice for every situation and mood of the end consumer.

This curated portfolio features high-quality ingredients such as super fruits, flower extracts, natural vitamins, coconut water, fiber, minerals and proteins. Discover the power-packed offerings from FSL, such as our Immune-Boosting Juice enriched with vitamins and minerals for cognitive performance:

  • 50% juice content
  • No added sugar
  • Total sugar content ≤ 5g/100ml
  • No CO2

 

FSL’s portfolio features Mild Multivitamin, Fruity Recharge and Red Fruits:

Mild Multivitamin: Fulfill your daily recommended dietary allowance of Vitamin A, C, E, D, B1, B2, B3, B5, B6, B7, B9 and B12.

Fruity Recharge: Replenish your daily dose of minerals after a sporty workout.

Guarana: Derived from the caffeine liana of the Amazon, it contributes to increased concentration with a sustained caffeine release over several hours, providing a longerlasting effect and energy reserve.

Acai – Yuzu and Acai – Ginger – Physalis Drink: Harness the antioxidant power of acai, promoting cell renewal and supporting blood circulation. Rich in vitamins A, C, and E, minerals, and unsaturated fatty acids, acai boosts energy and strengthens the immune system.

Red Berries – Polyphenol Shot: Rich in vitamins and anthocyanins, it protects cells from free radicals, offering antioxidant, cholesterollowering, and anti-inflammatory effects while fortifying the immune system.

Ginger Shot: An all-in-one immune booster, promoting blood circulation, antispasmodic, analgesic, and expectorant effects. Packed with vitamin C, magnesium, iron, calcium, and sodium, ginger shot stimulates the digestive system and strengthens the immune system.

Mango – Ginseng – Guarana Drink: An ancient remedy from East Asia, it strengthens the immune system, stimulates metabolism, aids memory and concentration, and supports faster recovery after illness. The caffeine effect is enhanced by ginseng.

Coffee – Cold Brew Mango and Cold Brew Pink Grapefruit: Known for its wakeup power, our cold brew coffee with high caffeine content stimulates circulation, improves blood flow, enhances
concentration, reaction time, absorption capacities, and creativity, while boosting metabolism and calorie consumption.

As the trajectory of functional beverages continues its upward climb, fueled by health-driven consumer preferences and innovative market dynamics, the industry stands poised for sustained growth.

Choose functional drinks with the power of nature – crafted for your well-being, from FSL. To know more reach out to us on J&B@foodspecialities.com