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SURGING DEMAND FOR PLANT-BASED PROTEIN DRINKS

The values of Middle Eastern consumers are evolving, with many becoming more health-conscious and eager to make positive choices for themselves, animals and the planet. A key trend shaping the food and beverage market is the rise in vegan and vegetarian diets, and such consumers seeking diverse protein sources. In the region, there’s a growing demand for protein-rich products to address various needs, from sports performance to age-related muscle support. Between 2017 and 2022, product launches with high-protein claims in the MEA region grew by over 17% annually, reflecting the high demand for functional ingredients. 1

Health and wellness concerns are driving the shift toward plant-based diets, sparking innovation across the industry. According to Mintel, plant-based or vegan product launches increased by 302% between 2018 and 2022, with the global market projected to reach $160 billion by 2030. In 2021, the Gulf Cooperation Council imported $1.8 billion worth of plant-based protein ingredients, with Saudi Arabia leading, followed by the UAE, Qatar, Oman, and Bahrain. 2

The high purchasing power of Middle Eastern consumers, along with the high number of lactose intolerant consumers, presents a substantial opportunity for growth in the space of plant-based protein drinks.

 

Sources: 1 https://www.gulfood.com/insights

                2 https://www.mintel.com/insights 

 

FSL, in collaboration with our long-term partner Austria Juice, is exploring how manufacturers can capitalise on the demand for plant-based protein drinks. As consumers increasingly seek beverages that offer specific health benefits, FSL offers a plant-based protein drink that represents a promising market opportunity.

These drinks offer the following:

  • High in protein
  • No added sugar
  • Low in calories
  • Based on plant-based pea protein
  • Vegan

FSL offers plant-based protein drinks in Mango and Passion Fruit and Wildberry Flavours, available in both still and carbonated forms.

These offerings serve as a viable alternative to cow’s milk in protein drinks and can be used in various applications, from energy drinks to isotonic soft drinks.

Choose plant-based drinks with protein power – crafted for your health and well-being. To learn more, reach out to us at J&B@foodspecialities.com.