In response to these market dynamics FSL and Medibel have co-developed a range of no-sugar added Immunity Boosting Juices which are tailor made to the taste profiles of the GCC region. These range of juices contain natural ingredients such as Ginger, Turmeric, Ginseng, Vitamin B and Ashwagandha which provide a healthy boost to the immune system and a wide range of other health benefits.
However, taste will always be a key motivator for repeat purchases and these juice blends are carefully designed to suit the local taste profiles of GCC consumers offering delicious and refreshing new taste and flavor profiles. Combined with a daily dose of healthy ingredients in a single serving, this new range of juices adds value to the consumer and can hence command a premium on the shelves. When it comes to their immune systems and health, we can safely estimate that a large majority of consumers would be willing to spend a little extra.