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GROWING DEMAND FOR ENERGY DRINKS

Energy drinks are surging in popularity in the GCC region. The GCC sports and energy drinks market reached US$ 3.4 billion in 2022, and it’s projected to reach US$ 5.1 billion by 2028, with a CAGR of 6.7% from 2023 to 2028 (as per reports published by IMARC Group). Traditionally marketed to teenagers and young adults, energy drinks are now evolving to meet a broader range of consumer needs.

The promise of increased physical and mental energy is universally attractive, and beverage brands are responding with key changes in ingredients and nutritional profiles to tap into this demand. In the GCC countries, especially the UAE, Saudi Arabia, and Qatar, where the working population has limited time for food preparation, there’s a growing preference for ready-to-consume beverages, including energy drinks, to meet nutritional requirements.

Additionally, the increasing health-conscious population is driving interest in lowsugar beverages. The rise in diabetes cases and the impact of excessive sugar consumption on teenagers are boosting sales of sugar-free energy drinks. The convenient packaging and longer shelf life of energy drinks are further contributing to their growing sales in the region. Many companies are investing in organic energy drinks with fruit content and reduced sugar levels.

Manufacturers can now seize this opportunity to expand their product portfolio, visibility, and consumer base in the region. These changes in ingredients and nutrition allow beverage brands to target new consumer segments and transform the perception of energy drinks. As the energy drink market continues to evolve, staying ahead of the curve with innovative and diverse options is key to your brand’s success.

 

Discover FSL’s Diverse Portfolio of Energy Drinks

FSL’s wide range of classic and innovative/exceptional combination of energy drinks, are crafted to provide a rejuvenating energy boost without the added sugars in various flavours. It’s the perfect balance of traditional and innovation that can complement manufacturers product portfolio in a refreshing and meaningful way. These extraordinary beverages are packed with B complex Vitamins and Essential Amino Acids (EAA – 12g/l), ensuring that consumers get the energy they need while relishing the unique flavours we offer. Rest assured, these energy drinks adhere to the law’s standards, with a maximum allowable caffeine limit of 32mg per 100ml, ensuring safety and compliance with regulations.

 

FSL’s classic energy drinks also come in a variety of classic cola and brown flavours, each with a unique twist: