FSL Partners with Medibel

FSL & Medibel have joined hands to launch and distribute new and innovative blended juice and beverage concepts in the region.. Medibel was founded in 1960 and specialize in the creation of blended fruit juice concentrates (primarily multifruit) and blended NFC’s. Their head office is in Belgium and their state-of-the art production facility and a lab – Labo Juice, located in the Netherlands.

Medibel’s core values are environmental sustainability and innovation which is delivered through their creative and original blends which offer an excellent taste profile that is entirely unique and which pushes the boundaries of what the juice and beverage industry can offer consumers in terms of taste, sugar-reduction, stress relief and health benefits.

This new partnership with Medibel leverages FSL’s strong distribution network in the region and synchronizes with FSL’s decision to create their own innovation unit to develop entirely unique juice and beverage concepts for our customers which are customized to the taste profiles and consumer demands in the Middle East region.

Please see some of Medibel’s innovative and sugar reduced juice and beverage offerings in next page:

Refreshing Watermelon Drink

Energy reduced fruit drink

INGREDIENTS:

Water Melon Juice from Concentrate and NFC

Orange Juice from Concentrate

Apple Juice from Concentrate

Lime Juice from Concentrate

Black Carrot Juice from Concentrate

Lemon Juice from Concentrate

Natural Flavouring

Cacao Juice

Cacao doesn’t always mean chocolate

INGREDIENTS:

Cacao Fruit Juice

Citrus-Green Tea

Hybrid of fruit with green tea infusion

INGREDIENTS:

Water

Apple Juice from Concentrate and NFC

Grape Juice from Concentrate

Lemon Juice from Concentrate

Lime Juice from Concentrate

Concentrated infusion of green tea

Natural Flavouring

Colouring Food (concentrates of apple, safflower,lemon)

Anti oxidant: Ascorbic Acid

Tropical Syrup

Dilutable for children, no sugar added

INGREDIENTS:

Grape Juice from Concentrate

Water

Orange Juice from Concentrate

Mango Juice from Concentrate

Natural Flavouring

Acidifier: Citric Acid

Colouring Food: (concentrate of carrot and apple)

Stabilizer: Tara gom

Sweetener: Steviol glycosides

Blackberry-Mint-Birch Water

Near Water Concept

INGREDIENTS:

Birch Sap

Apple Juice from Concentrate

Grape Juice from Concentrate

Blackberry Juice

Natural Flavouring

Acidifier: Citric Acid