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EMERGING TRENDS IN CHILDREN'S BEVERAGES

In the world of beverage manufacturing, understanding evolving consumer demands and recognizing trends that shape the health of the next generation is pivotal.

In this light, we present recent insights into children’s beverages that underscore the growing importance of healthier options. This commitment to healthier kids’ drinks is positively turning towards a collective endeavor embraced by all in the food & beverage sector.

1. Heightened Health Commitment:

  • 74% of UK parents purchasing drinks for their children believe it’s the responsibility of manufacturers to promote healthier kids’ beverages. Parents’ expectations place a significant onus on manufacturers.
  • The path to a healthier future includes no added sugar and additional functional benefits, with ultra-low-sugar products leading the way.

2. 100% Juice – Sustaining a Healthy Image:

  • The importance of no added sugar and added benefits cannot be overstated. Healthy kids’ products are integral to the longterm success of the juice category.
  • An impressive 86% of US parents who provide juice to their children believe that 100% juice is a wholesome choice.

 

3. Strengthening Health Credentials Through Added Functionality:

  • Functional claims in kids’ juice drinks have seen significant growth in the past year, marked by the challenges of the pandemic.
  • The pursuit of functionality is a prevailing trend in the entire beverage market, particularly attainable in the realm of juices. Brands can accentuate the inherent beneficial ingredients in their products, such as vitamin C from oranges, and gain extra traction by incorporating added nutrients.

As FSL, we are proud to offer compounds that cater to the evolving needs of health-conscious parents. Our solutions are specially formulated with no added sugar, free from preservatives, artificial sweeteners, and dyes, ensuring that kids can enjoy great-tasting beverages without compromising on their well-being.