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TRENDING: ELEVATING ICED TEAS WITH INFUSED FLAVOURS & HEALTH-CONSCIOUS CHOICES

The popularity of iced tea continues to soar due to its refreshing qualities and taste profile which has been enjoyed by consumers across the world for over a century.

Originating from a resourceful idea, this beloved beverage has a captivating origin story: In 1904, during the World Fair in St. Louis, USA, an Englishman named Richard Blechnyden introduced a unique twist to tea consumption. With the scorching weather discouraging hot tea, he ingeniously poured the steaming liquid over ice chips. The result was an unexpectedly refreshing drink that captivated fairgoers and sparked the commercialization of iced tea. Since then, this chilled beverage has gained popularity across the globe, with its consumption experiencing significant growth driven by various factors.

At its core, iced tea is a delightful concoction made by chilling sweetened tea, often infused with fresh lemon or other fruits. True iced tea is crafted from real tea leaves, ensuring a rich infusion of antioxidants. This antioxidant attribute is what grants the drink its fantastic health properties and the potential to boost the immune system, combat inflammation and even contribute to the prevention of cancer and heart diseases.*

The prospects for the iced tea market are incredibly promising. Data Bridge Market Research reports that the Iced Tea Market, valued at USD 46.66 billion in 2021, is expected to reach a staggering worth of USD 79.57 billion by 2029, exhibiting a CAGR of 6.90% which closely matches the forecast shared by Mordor Intelligence earlier.

*Source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4055352/

Market trends indicate a fast-evolving and dynamic landscape for iced tea, driven by consumer demands and different flavour preferences. Fact.MR, a market intelligence company, suggests that the infusion of trendy and vibrant flavours will drive extensive demand for iced tea in the coming years. Variations such as reduced sugar and unsweetened iced tea are anticipated to go mainstream, appealing to health-conscious individuals seeking flavourful yet healthier options. As consumers across the globe actively seek innovative and nourishing food and beverages, manufacturers have responded with inventive approaches to promote the health benefits of iced tea. This has led to the emergence of carbonated iced tea, a beverage gaining popularity among consumers.

Notably, prominent brands have ventured into the realm of carbonated tea, offering exciting options to tea enthusiasts. Starbucks’ Teavana Sparkling Iced Teas and Lipton’s Sparkling Iced Tea are among the notable examples, tantalizing taste buds with their effervescent and refreshing creations.

With endless possibilities in the realm of iced tea, the future holds promising surprises for tea enthusiasts worldwide, driven by evolving flavours and healthconscious choices. FSL, in partnership with Aromatech, supports the development of enticing iced tea innovations, providing a wide range of offerings, including spray dried tea extracts. Learn more about the vast flavour options that aid manufacturers in their pursuit of crafting healthy and trendy iced tea offerings that cater to evolving consumer preferences.