TOP COFFEE TRENDS TO WATCH

The coffee industry, marked by perpetual evolution, sees enthusiasts and manufacturers ceaselessly innovating to meet the ever-changing demands of consumers.

To remain at the forefront, comprehending and seamlessly incorporating these trends is not just beneficial but imperative. FSL highlights some of the most impactful coffee trends for the upcoming year and beyond, guiding manufacturers to navigate and capitalize on these evolving tastes seamlessly.

I. COLD BREW COFFEE

While cold brew has been on the scene for several years now, this trendy coffee’s popularity has only continued to grow. The stated market predictions echo its immense popularity, forecasting a staggering $1.37 billion expansion from 2020 to 2025.

Difference between Cold Brew & Iced Coffee:

While cold brew and iced coffee might seem similar, the nuances set them apart. Iced coffee is brewed hot and chilled, but cold brew takes a leisurely dip in cold water for 12 to 24 hours. The lower temperature and longer steep time allows the coffee to develop a smoother, sweeter flavour and higher caffeine content.

What’s behind the ‘Cold Brew’ consumer hype?

Cold brew stands out with its bold, robust flavour, distinguishing itself from the ‘more diluted’ iced coffee. Boasting more caffeine than its counterparts, it’s also just as versatile as traditional iced coffee. Coffee drinkers can customize cold brew by adding flavoured syrups, milks, and creamers, or blend it into a frozen coffee treat. Cocktails and craft alcoholic beverages featuring cold brew have also been making waves on bar and restaurant menus.


 

FSL provides manufacturers with a game-changing flavour solution to easily adapt and flourish through the cold brew consumer trend. FSL, along with their long-term partners – Aromatech presents Coffee Flavour Cold Brewed Type. This flavour enhances and elevates the taste of hotbrewed coffee in the direction of cold brew perfection. Imagine a sweeter, rounder, and smoother taste, akin to traditional cold brew, achieved in a fraction of the time without going through hours of brewing.

  • Applicability: Suitable for both hot brewed coffee and instant coffee.
  • Form: Available in powder or liquid form.
  • Time Efficiency: Unlike the 12 to 24 hours cold brew process, FSL’s flavour solution ensures the same taste direction even with hot brewed coffee.

Manufacturers can now redefine their coffee offerings and captivate a large growing audience with the bold allure of cold brew. Dive into the brewing revolution as cold brew continues its unstoppable ascent in the coffee realm.

II. MATCHA LATTE

It’s not a rare sight to notice a green beverage – Match Latte that has swiftly become a hallmark in coffee shop trends. Unlike coffee lattes that have espresso, steamed milk and foam, a matcha latte is a delightful fusion of green tea powder, water, and milk, delivering a unique caffeine experience.

Why is there a ‘Matcha Latte’ craze among consumers?

The surge in matcha latte popularity is not just a passing trend; it’s a cultural shift. While it may not match the caffeine punch of traditional coffee, it offers a cleaner energy boost. The key to its charm lies in the potential health benefits that resonate with an increasingly health-conscious audience.

Matcha and Matcha Lattes boast:

  • Antioxidants: Combatting free radicals for overall well-being.
  • Fiber: Supporting digestive health.
  • Vitamin C and Others: Boosting immunity and providing essential vitamins.

 

FSL provides tailored flavour solutions for manufacturers aspiring to infuse the allure of Matcha Latte into their milk-based or plant-based products and tea offerings. Along with their long-term partners Aromatech, FSL’s Matcha Latte Flavour allows manufacturers to elevate their UHT Milk, bringing the
authentic taste of Matcha Latte without the caffeine. This flavour profile successfully meets the demands of health-conscious consumers looking for new experiences while delivering irresistible, caffeine-free indulgence.

  • Applicability: Transform UHT Milk or Plant-based Milks into a rich, creamy Matcha Latte experience
  • Unique Selling Point: The Matcha Latte Flavour Powder is caffeine-free, providing a caffeine-free indulgence experience with a new flavour profile.
  • Cost Benefit: A cost-effective solution compared to traditional Matcha preparations that can justify the value with a premium Matcha Latte experience without the need for additional Green Tea Extract.

III. FUNCTIONAL COFFEE

The functional coffee market stands as a dynamic and rapidly expanding sector within the beverage industry, fueled by a burgeoning health-conscious consumer base seeking drinks with a perceived healthy halo. Reflecting on this trend, the demand for functional coffee products is on the rise, with the market projected to grow from USD 3.95 billion in 2023 to USD 4.36 billion by 2028, boasting a CAGR of 2.03% during the forecast period (2023-2028).1

However, incorporating functional ingredients into beverage formulations poses challenges for manufacturers as they can affect product appearance, taste and texture. However FSL offers a solution with a flavour range perfectly attuned to the functional coffee trend and enabling manufacturers to easily and effectively meet the dynamic demands of consumers, offering a harmonious fusion of taste and functional health benefits.

 

Source:
1. https://www.mordorintelligence.com/industry-reports/functional-coffee-market)


 

In this ever-evolving landscape, our flavour solutions not only cater to the demand for healthier alternatives but also elevate taste profiles. Manufacturers can now provide captivating flavours such as Latte, Chocolate Fudge, Black Forest, Peppermint Mocha and Spanish Cappuccino, each meticulously crafted to deliver a delightful and satisfying coffee experience.

  • Applicability: Tailored for High Protein Coffee and Plant-based Coffee (with almond or oat milk), offering versatility to manufacturers product line.
  • Unique Selling Points:
    • Diverse Flavours: FSL provides a diverse spectrum of flavours, from the classic latte to the decadent chocolate fudge, catering to diverse consumer preferences.
    • Masking Agents: FSL’s innovative formulation includes masking agents, ensuring a seamless integration of functional ingredients without compromising on taste.
    • Variety and Innovation: These unique flavour profiles help manufacturers to stay ahead of trends setting their products apart in a rapidly evolving market.
  • Cost-Benefit Analysis: FSL’s Flavour range for Functional Coffees offers a cost-effective solution compared to traditional methods of masking aftertastes. For manufacturers choosing this solution not only helps them eliminate undesirable aftertastes but also introduce a wide array of flavours, providing an unparalleled coffee indulgence.