OUR CHAI FLAVOUR PROFILE
| FLAVOR | FORMAT | LABELLING | FLAVOR PROFILE | RECOMMENDED APPLICATIONS |
| Chai Flavor | Liquid | Natural | Blend of Black Tea, Cinnamon, Cloves and Cardamom |
|
FLAVOUR IN FOCUS: CHAI – RICH TRADITION, MODERN APPEAL
The Chai Flavour is emerging as a culturally relevant and on-trend flavour in 2025, interestingly also within the plant-based beverage category. Originally developed and commercialised by our partner, Aromatech, in oat-based drinks in France, the flavour has gained strong traction in the Middle East – celebrated for its warm, spiced, and comforting notes.
The region’s deep-rooted love for Karak Chai has propelled its popularity beyond traditional formats, inspiring major foodservice and QSR brands like McDonald’s to experiment with chai-flavoured beverages. This growing momentum reflects a broader consumer appetite for familiar yet elevated flavour experiences, particularly in modern, health-forward formats.
KEY FEATURES
BENEFITS
- Available in Nature Identical or Natural Format – Choose the version that fits your regulatory and formulation needs both compliant and flexible for various markets.
- Customizable Profile – Tailored to your product’s base and target flavour experience, particularly effective in masking oat or soy notes.
- Heat Stable – Performs reliably under pasteurization and other high-temperature processing, maintaining flavour integrity and balance.
- Strong Cultural Relevance – Chai’s regional familiarity and comfort factor position it as a promising mainstream flavour in GCC product development.
- Premium Value Justification – Though slightly premium, its stability, performance and consumer appeal offset cost with improved product differentiation and consistency.
Looking to explore or personalise Chai Flavour for your existing or next product line? Get in touch with our Flavours Team at flavors@foodspecialities.com to discover flavour solutions designed to enhance your brand’s taste profile and market appeal.