Botanical and herbal flavours are emerging as a key trend in 2025, fuelled by growing consumer interest in wellness, natural ingredients and authentic taste experiences.
According to Innova Market Insights, nearly 50% of global consumers seek out herbal flavours due to their diverse profiles, ranging from health-enhancing and mood-boosting to sustainability-aligned options. 1
Valued for their soothing, refreshing and comforting attributes, these flavours are increasingly being incorporated across a broad spectrum of food and beverage applications.
Regulatory Flexibility – Available in both Nature Identical (NI) and Natural (Nat) formats to suit a wide range of market regulations and labelling needs
Customizable Profiles – Flavour strength and notes can be fine-tuned to meet your product development goals and target cost.
Wide Application Range – Perfect for sparkling beverages, teas, syrups, desserts, functional shots and more ideal for innovative product launches.
Cost Efficiency with Flexibility – Our customizable approach ensures the best value while meeting your sensory and budget requirements.
Innovation-Driven Development – These trending botanicals offer new opportunities for product differentiation and consumer engagement in 2025.