Dear Readers,
As the curtain falls on another year, it is always interesting to see how it unfolded and how it has set the stage for the next years. We thank everyone for the trust, faith and the support extended to us in 2023 and before. It is the support, feedback and suggestions that keep us going and trying to meet the changing demands and needs of our consumers. Amidst the whirlwind, the prevailing trends of consumer preferences for healthy indulgences, transparency, and sustainability have been pronounced. Notably, these themes have been championed by various government initiatives across the GCC region, making health and sustainability focal points of major events.
While the post-COVID years have been marred with challenges such as supply chain disruptions, raw material shortages, and high price, we have also witnessed a change in consumer demands and needs leading to a wave of new product launches. Functional and fortified foods and drinks have been leading the trend with high protein products moving from niche to mainstream thereby pushing aggressive growth both in demand and innovation globally. These trends are expected to continue, with coming years witnessing new applications and consumer products in this category fueled by the consumer’s demands for healthy living and eating.
In response to the dynamic landscape, FSL has strategically fortified its local storage capabilities. This enhancement ensures seamless support to our customers guaranteeing uninterrupted supplies of essential ingredients to accommodate sudden variations in demand.
Quality, innovation, and cost engineering remain the cornerstones of successful businesses, a strategy that has consistently proven itself. Collaborating with our partners and leveraging the expertise of our technical team in the applications lab in Dubai, coupled with access to an extensive knowledge base, FSL’s Sales, Innovation, and Technical Teams have introduced novel concepts and products. These endeavors align with the ever-evolving demands of our consumers.
Amidst the backdrop of heightened raw material costs in 2023, we’ve embarked on numerous projects to cost-engineer existing recipes for our customers. This proactive approach enables us to meet growing demands in a profitable manner. It has indeed been a journey of learning, adaptability, and success.
We express our heartfelt gratitude for your unwavering belief in us. Your trust inspires us to consistently meet and exceed expectations. As we reflect on the challenges and victories of the past year, we invite you to connect with us for your innovation, cost-engineering, NPD, and troubleshooting needs. We are eager to hear about your goals and plans for 2024 and are committed to collaborating with you to deliver innovative solutions to the local market.
