Consumers are increasingly searching for foods which fit their health and wellness goals for various reasons explained in the introduction to this newsletter. At the same time, consumers are also seeking convenience and busy mothers who want the best nutrition for themselves and their children in the morning is one of these consumer groups who are seeking nutritious and convenient meal replacement options.
Breakfast Meal Replacement
- Increased risk of cardiovascular-related disease.
- Diabetes, hypertension and lipid disorders.
- Heart disease and stroke – which are the leading cause of death in the world;15.2 million deaths in 2016 (World Health Organization).
- Increased risk of obesity and metabolic syndrome.
In addition, several studies conducted in the Gulf region indicate low intakes of vital nutrients. One UAE study found that almost 90% of children (6-10 years) and 95% of adolescents did not meet current recommendations for calcium intake. Furthermore, 95% of adolescents did not meet recommendations for dietary fiber. Similarly, a study conducted in Saudi Arabia indicated that the majority of adolescents consumed less than the recommended intakes for calcium, iron, vitamin C and fiber. In Kuwait, more than 90% of adults and children fail to meet the estimated average requirement (EAR) for vitamin D; two thirds did not meet the EAR for calcium, folate and fiber; and half did not meet the EAR for vitamins A and C.2 These results clearly indicate a need of consumers in the GCC region to increase their intake of these essential nutrients. Breakfast as the first meal of the day, is the ideal time and opportunity to consume these nutrients.
On-The-Go Breakfast Drink Concepts from other markets
A normal flavored / recombined milk manufacturing process can be applied.
The manufacturing process is simple and can be conducted with the existing current infrastructure.
FSL can supply all the ingredients and recipes.
Formulations and Flavor profiles can be customized as per customer requirements.
Fibers are an ingredient well-known to consumers. Products enriched with Fibers are perceived as healthy and fit into the overarching health trend towards wellness, weight loss, nutritious and functional foods.
http://Reference: 2. https://www.kelloggsnutrition.com/en_AE/knowledge/nutrition/importance-breakfast-meal.html