Home > Industry News > Confectionery Ingredients Industry News > THE RISE IN PREMIUMIZATION OF COFFEE

THE RISE IN PREMIUMIZATION OF COFFEE

In the MENA region, coffee has evolved beyond a simple caffeine fix—it’s now a symbol of innovation and lifestyle. From influencer coffee brand launches to easy home drip coffee setups and specialty RTD (Ready-to-Drink) options, coffee is making its mark in various applications across the food & beverage sector, including bakery and confectionery products like the beloved tiramisu.

Coffee has a rich history in Arab countries, with the finest Arabica beans tracing their origins back to Yemen. Today, coffee is the preferred beverage among millennials and Gen Z, who favour it over traditional teas. This trend towards specialty coffee represents an affordable luxury and a lifestyle choice, encompassing everything from instant coffee powders to RTD iced coffees, lattes, flat whites, espresso martinis, as well as coffee infused cakes, biscuits, muffins, chocolates and more.

Premiumization is on the rise, with consumers seeking higher quality coffee, distinct brewing methods, and unique origins. In cities like Dubai, Doha and Riyadh, roasteries serve super-premium beans with complex flavour profiles, sourced from regions like Uganda, Colombia and Panama.

 

According to the International Coffee Association (ICO), espresso consumption in the Middle East is projected to increase by 15% in 2024. The Specialty Coffee Association (SCA) also reports a shift towards high-quality and organic coffee, with premium coffee consumption growing by an estimated 10% over the past year.

To help manufacturers tap into this growing trend, FSL, in partnership with freeze-drying pioneers Dr. Suwelack, offers a premium range of coffee specialties. Meticulously crafted to meet the highest standards of quality and taste, this range of freeze-dried coffee ensures to deliver unique blends exclusively for consumers with varied likes. With our unparalleled expertise in gentle refinement, the process ensure that each cup of coffee delivers a rich, nuanced consumer experience. We oversee the complete manufacturing process through the full-cycle coffee principle and constantly monitor product quality and sensory attributes.

 

Our Premium Coffee Process:

1. Green Beans: Selected high-grade beans from top coffee regions, subject to strict quality
controls.
2. Roasting: Expertly roasted by master roasters to highlight distinct bean flavours.
3. Blend Creation: Unique and exclusive blends tailored to your preferences.
4. Extraction (with Coffee Aroma Protection – CAP): Extra-gentle and innovative procedure for extracting coffee, preserving the aroma and flavour of roasted coffee.
5. Drying: Gentle, aroma-protective freeze-drying and processing that ensures a rich, nuanced taste.

 

By adopting the Full-Cycle Coffee Principle, we monitor each step in-house, guaranteeing
excellence from bean to the finished coffee product for manufacturers.

 

The Key USP: The CAP-System

Our Coffee Aroma Protection Technology (CAP) is the secret behind maintaining the rich aroma and flavour of roasted coffee. Through careful freeze-drying, the coffee concentrate retains its impressive variety, creating a composition full of harmony – a true concerto for the senses for consumers.

 

The Offerings:

  • Amata Origin: Single-origin coffees from regions like Colombia, Ethiopia, Tanzania, and Brazil.
  • Benita Specialties: A range of espresso, certified organic, and decaffeinated blends.
  • Concerto Blends: Well-balanced blends from various provenances.
  • Barista Style: Innovative freeze-dried coffee with micro-ground roast coffee

 

Join the coffee revolution and offer your customers the finest freeze-dried coffee with FSL & Dr. Suwelack. Contact us today to learn more at bcs@foodspecialities.com.