As consumer preference for sugar alternatives grows, the demand for clean-tasting, natural and high quality sweeteners is surging. Governmental and health organizations are also pushing for reduced sugar content in products, opening new avenues for innovation for manufacturers.
Key factors leading the rapid evolution in the sweeteners market are:
- Consumer’s Health Consciousness: 79% of global consumers believe reduced-sugar foods and drinks are healthier than full-sugar versions.
- Legislation Impact: GCC Governments has introduced regulations to encourage lower sugar content, promoting healthier choices and reducing sugar-related
health issues. - Consumer Expectations: Consumers want sugar-reduced products that retain sweetness, mouthfeel and texture but with fewer calories.
To address the growing demand for low-sugar products, manufacturers must adopt effective sugar alternatives in their formulations. This task can be challenging, as finding the right suppliers and perfecting recipes to maintain an appealing mouthfeel and overall product experience is critical. To help manufacturers overcome these challenges, FSL’s long-term partner, Cargill, introduces Maltidex® Maltitol.