The global market for chocolate spreads is valued at approximately $4.5billion with the market leader (Nutella) scooping 65% of its share.
The majority of consumers for these indulgent products are children (aged 6 – 14) who consume these products for breakfast or as a snack.
As delicious as these products are, their ingredients formulation has been falling under increasing scrutiny from parents who critique the high levels of sugar in the product and the palm oils which are losing favor due to their unhealthy and unsustainable attributes.
With a GCC population that is suffering from high rates of cardiac disease, obesity and diabetes and a consumer that is ever more label conscious, we identified a need for manufacturers to create healthier formulations of these delicious products for children.