BAKERY FILLINGS: CONVERTING TO CLEAN LABEL - Q2 2023

 

Biting into a warm, oozing-filled donut is a nostalgic and decadent experience from childhood to adulthood. These fillings come in a wide variety of flavours and textures, including cream, chocolate, fruit, and nutbased options allowing for endless combinations. To enrich the consumer experience even further, bakers utilize stabilizers to bolster stability and texture.

 

For example, fruit fillings rely on added pectin for thickening and gelling, while modified starches provide viscosity, heat tolerance, and freeze/thaw stability. In the past, hydrocolloids served as go-to solutions for texture and stability challenges. However, evolving market trends such as limited
ingredient supply, clean label demands, and a preference for more natural textures are now driving the need for innovative solutions.

Trends Shaping the Fill

The aftermath of COVID continues to impact global supply chains, leading to limited availability of certain food ingredients, including modified starches which has pushed some manufacturers to seek alternative ingredients.

Coinciding with this market condition is also the trend towards natural ingredients and clean labeling which has spurred the demand for alternatives to modified starches. Consumers are now more attentive to food declarations and often make decisions based on the length of ingredients labels and their familiarity with those ingredients.


 

Chemical-associated terms are viewed skeptically by some consumers and others try to avoid E-number ingredients where possible. Consequently, there is a rising demand for more natural ingredients and alternatives to modified starches in bakery fillings.

 

Citrus Fiber Functionality in Clean Label Bakery Fillings

This limited supply of modified starches and a growing trend towards cleaner labels are triggering bakers to reconsider their bakery filling stabilizer strategy. FSL has supported our customers with clean label stabilizers from our partners Fiberstar, with their range of award-winning citrus fibers that offer high water holding and emulsification capabilities. The Citri-Fi® range improves stability, texture and the look of a product’s label with low dosages in bakery applications.

Citrus fibers are created from the citrus juicing process.

The mechanical process, which is free from chemical modifications, produces a fiber that contains both soluble and insoluble fiber. The soluble fiber portion consists of high amounts of intact native pectin. As a result, this natural food ingredient provides high water holding and emulsification properties.

Citri-Fi® citrus fiber binds water and oil to provide multiple benefits at <1% usage level in cream, chocolate, fruit and nut-based bakery fillings. This ingredient provides manufacturers with labeling options that include “citrus fiber”, “dried citrus pulp” or “citrus flour” which resonate well as familiar and clean ingredients.


 

Non-GMO Project Certified | Non-allergenic | No E-number | Upcycled

 

Citri-Fi® can be used as a clean-label solution in a wide range of other bakery applications as well. Contact us for recipe guidance and to try Citri-Fi® in your range of bakery products.


Baking Fruit Filling – Results

Note: Fruit Preparation on a shortcake before (top) and after (bottom) baking at 200° for 10min.