High Cholesterol is a risk factor in the development of coronary heart disease and a major health issue in the GCC with an estimated 43% of the UAE population suffering from the condition and with an average of 15% of deaths in the GCC correlated to high cholesterol.
DEATHS RELATED TO HIGH CHOLESTEROL IN THE GCC
Details: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, IHME, World Bank 2017
Scientific studies have shown that phytosterols reduce the uptake of cholesterol and have a positive influence on blood serum cholesterol levels.
To obtain the effect on blood serum cholesterol levels, the daily intake of phytosterols should be between 1 and 3 g. In several countries within the EU, foods containing phytosterols can make health claims stating the product’s cholesterol lowering benefits.
FSL and AAK have developed VIVIDOL® which is a healthy and novel speciality non-trans and non-hydrogenated fat blend solution which contains sterol esters and various beneficial phytosterols. These nutrients made from pine sterols and rapeseed oil are clinically proven to reduce blood cholesterol levels.
The advantages and benefits of VIVIDOL® are easy to deliver to consumers by simply adding it to everyday products which enable them to significantly reduce their uptake of cholesterol.
✅ VIVIDOL® is based on top-quality non-GMO ingredients.
✅ The production is monitored by state-of-the-art quality control systems.
✅ VIVIDOL® has good melting properties and no off-putting taste.
✅ AAK provides technical support and tailor-made oil blend solutions for your applications.
✅ Liquid product easy to incorporate into application
✅ No additives
✅ Approved as Novel Food
VIVIDOL® is offered in liquid form and has excellent melting properties. It is produced using proprietary processing technology for converting phytosterols to sterol esters, yielding a product that can be incorporated in a variety of food products such as:
✅ Baked goods
✅ Milk-based products
✅ Fermented milk-type products
✅ Culinary applications such as spicy sauces, mayonnaise, salad dressings and yellow fat spreads
✅ Soya drinks