LOAD UP TO BUILD UP HEALTH WITHIN

Dear Readers,

2020 has been a rollercoaster of a year where the world changed in ways we could never have imagined before. As the Coronavirus continues to spread and with another flu season around the corner, health is at the top of mind and the public sector is doing everything they can to keep their populations healthy and safe while individuals are taking proactive steps to maintain their own health.

This has led to a significant increase in demand for foods and beverages which offer health benefits and immunity boosting properties. However, with most consumers being limited to travel and mostly confined indoors, taste still remains king as consumers seek out adventure and variety through new foods and flavors.

GOOGLE TRENDS: UAE IMMUNITY BOOSTING SEARCH

“Immunity Boosting” Google Trends for the past 3 years (Jan 2017 – Nov 2020).

Graph shows highest peak from April 5-11, 2020 with a score of 100. Data shows interest from the United Arab Emirates (UAE).

Apart from the precautionary measures such as social distancing, wearing masks and frequent handwashing; the most effective way to protect ourselves against viruses is to strengthen our immune system. Health care practitioners and nutritionists recommend a balanced diet rich in vitamins and minerals with are essential to boost the immune system and enable us to stay healthy and safe from within.

In response to this urgent demand for healthier products with immune boosting properties, FSL, Aromatech and Stern Vitamin have collaborated to develop a range of delicious, healthy and convenient reduced sugar and no sugar added beverages fortified with vitamins and minerals which are essential to build our bodies immune defense systems.

This range of drinks is sub-divided into three categories: